Earth:en is a pure and simple Australian skincare range, ethically formulated by pharmacists using ingredients responsibly sourced from local farmers. Harnessing the nutritional power of native fruits and botanical oils, each product is designed with integrity and purpose. Working closely with founders Paul and Charlene Keller, I played a key role in conceptualizing and developing the brand—crafting everything from the name, positioning, and environmentally responsible packaging to a seamless e-commerce Shopify platform and a strategic social media presence to launch and grow the new brand.