Italians are famous for their hospitality. Warm, generous and without pretense - just like Italian dining. This was our inspiration for Secolo, a contemporary Italian caffé, trattoria and bar located in Sydney's CBD. We used soft pastel colours inspired by the Amalfi coastline, with hand-painted signage and luxurious gold finishing to create an elegant identity for the venue. In contrast, the menu and table items feature bold assertions of Italian table etiquette, to help patrons experience authentic Italian hospitality.