I refined the visual identity alongside a new website and collateral suite for CHROFI, one of Australia’s leading architectural design consultancies. Emphasising clean, self-evident design, I employed a systemic approach to layout with generous amounts of white space to bring cohesion and clarity to their 25-year portfolio. Beyond aesthetics, I embraced the principles of reduction and neutrality in typography and content, stripping away excess to let CHROFI’s work take centre stage—resulting in a sophisticated, enduring brand presence for the studio.