Framer Hard Seltzer

Framer Hard Seltzer

Framer Hard Seltzer

Alchoholic Beverages

2022

Framer represents much more than just another trendy seltzer. It is a unique collaboration that raises profiles and profits for emerging contemporary Australian artists. Each flavour is paired thoughtfully with a work of contemporary Australian art, to create a profile that tastefully complements the flavour, with 5% of every sale going directly to the featured artist. With artisanal insides and artistic outsides, Framer has been created in the spirit of good taste.

Project Credits

Role: Creative Director
Agency: Gareth Procter Studio
Featured can artworks: Evi O / Kane Lehanneur / Bobby Clark
Lifestyle Photography & Video: Jacopo Lancioni

Awards

Awards: AGDA Awards 2023 — Finalist, Branding small business
AGDA Awards 2023 — Finalist, Packaging, alcoholic beverages

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